PELUANG DAN TANTANGAN EFISIENSI MEDIA DALAM PROGRAM PENJAMINAN MUTU TK NEGERI 3 KAWAY XVI ACEH BARAT

Abstract

Quality assurance in early childhood education requires effective resource management, including the
utilization of learning media. Media efficiency is an important strategy for improving learning quality
through the use of appropriate, economical, and developmentally suitable learning resources. This study
aims to analyze the opportunities and challenges of media efficiency in the quality assurance program
at State Kindergarten 3 Kaway XVI District, West Aceh Regency. This study employed a qualitative
descriptive method using Strengths, Weaknesses, Opportunities, Threats analysis. Data were collected
through observation, interviews, and documentation involving the principal and teachers. The results
showed that the school has strengths in teachers’ creativity in utilizing environmental-based media, the
availability of local learning resources, and commitment to improving learning quality. Several
weaknesses were identified, including limited facilities, funding, and technological media development
skills. Opportunities for developing media efficiency include educational policy support, local
environmental potential, and collaboration with various stakeholders. The challenges include increasing
demands for digital learning and limited resources. Based on the analysis, the development strategy for
media efficiency focuses on optimizing local potential, improving teacher competence, and gradually
integrating technology to support quality improvement in early childhood education.